The origin of NEOBLU
«When I knew I was going to meet the person who might soon be my Director, the first thing I wondered was what I should wear... A pro meeting on a Sunday at 11am in a trendy hotel doesn't require a suit and a jogging suit... a little black dress? It doesn't either. Then what does? A pair of jeans with a nice cut, a tight shirt? No... A nice shirt, a tight jacket, a pair of heels and a pencil line under the eyes. I found him exactly the same!
Two years later, NEOBLU was born out of the observation of the moment we were living through: a job interview on a Sunday morning in a hotel which itself was in total break with the classic codes of the hotel business... Everything in that moment showed us that the era of the «formal informal» was here and that we needed to participate with a brand of professional clothing that would allow companies who wished to express their identity and values through informal formal or cool chic looks for all their teams.»
Audélia Krief, Deputy CEO of SOLO Group
NEOBLU is a brand of work clothing that doesn't look like one.
Born from the fact that even when we wear work clothes, we all want to have style, NEOBLU's ambition is to break the uniform codes by offering a collection directly inspired by retail so that every employee can feel at work as well as in his private life. The idea is that dress is no longer a constraint but, on the contrary, a satisfaction for everyone.