Agency of hosts and hostesses, at the heart of representation and image.
In the world of events, but also in the reception or the animation of marketing operations, there is an unavoidable profession, rarely put forward and yet essential. Indeed, hosts or hostesses are, throughout their mission, the first representatives of the brand that employs them. They are the first person you will see when you enter a trade show, on the stand of the exhibiting brands, but they are also the ones who will hand you a leaflet or a sample during a street marketing operation, they are the ones who will inform you in the department stores, they are also the ones who will welcome you and guide you to your place during a cultural or sporting event.
Often associated with prestigious services, host agencies and hostesses have the representation rooted in their bodies, their teams are trained to embody the brand that they work for.
Recently, agencies have been rethinking themselves because their clients no longer only expect a hostess to be pretty and smiling, they expect them to embody the values of the brand they represent in their attitude, their gestures and in their clothing. Gone are the famous strict suits for women and suits and ties for men, now we have to be able to offer silhouettes that make an impression while reflecting the spirit of the brand, with comfort and quality as essential imperatives for the agency.